Buying medical equipment online often feels sterile, overwhelming, and technical, creating friction for users who are already under stress. Medibliss approached us to redesign their eCommerce experience: one that feels calming, clear, and human-centered.
✦ Reimagine the digital healthcare buying experience ✦ A visually trustworthy brand identity ✦ An eCommerce platform that’s calm, accessible, and intuitive ✦ A digital flow that promotes user clarity and confident decisions
Date
2024
Tools/ Technology
✺ Figma ✺ Adobe Creative Suite ✺ Breakdance ✺ WooCommerce ✺ AWS ✺ Google Search Central
Website
https://mediblissindia.com
The Process
1. Discovery & Strategy
We interviewed stakeholders and reviewed 10+ competitors to define Medibliss’s strengths. These insights shaped journey mapping and modular layouts to simplify navigation and reduce user friction.
2. Visual Identity & UX Design
We designed a warm, clinical-safe identity with soft blues, friendly typography, and a trusted logo. The Figma-built site used real imagery and mobile-friendly components for a calm experience.
3. E-Commerce Build & Optimization
We implemented WooCommerce with product variations, live stock tracking, and WhatsApp integration. The result was a fast, responsive, and emotionally intuitive online store ready for scale.
Impact
The redesign enabled Medibliss to stand out in a competitive market. Early stakeholder feedback emphasized the platform’s empathetic, user-friendly experience, positioning it as a benchmark for trust and accessibility in healthcare eCommerce.
